SIPA UK conference starts today

Today marks the start of the SIPA UK's Annual conference with roundtables today and the main conference tomorrow. You can download the full brochure here.

This morning there's a Marketing Directors' Forum and later on, I am running a roundtable on International Marketing, which will cover the following:

Logistical issues offline and online
Delivery of products, correctly formatting order forms, charging for shipping etc

Language and cultural issues
Language barriers, should you translate, differences in US/UK english, format preference in different countries

Global v multi-national approaches
Does one size fits all approach work? Segmenting your database etc.

Maintaining international databases and lead generation
Where to find lists that work, how to build an international database

Currencies, pricing, order processing
Which currencies should you offer, how should you determine pricing?

Local marketing tactics
Using a local agent, local telemarketing, talking to customers, tradeshows etc

Marketing and the law
The do’s and don’t of international marketing, what to watch out for

Should be a great session and a fantastic conference, so see you there.

Robin.