Ahoy - your attention please!

In spite of it being 'Talk Like a Pirate Day' I am going to refrain from pirate speak. Instead I just wanted to point out that there is a fantastic SIPA half day meeting taking place next Wednesday (24th September). The title is "Building New Business Models" & we have a star-studded line up of speakers. See below:

09.30 - 10.10
INTERNATIONALISING YOUR BUSINESS IN HIGH GROWTH EMERGING MARKETS

• Introduction

Jonathan Feroze, Managing Director, Business Monitor International

• The big-company perspective
  - Emerging markets sweet and sour: selecting markets to enter
  - Staffing up in the emerging markets;  dealing with recruiting and retention
  - The competitor landscape; one is never alone
  - Building a local market from abroad
  James Hammond, ISI Emerging Markets, Euromoney

10.10 - 10.50
PROFITABLE SUBSCRIPTION MODELS

• The virtues of subscription models (including ROI, life-time value, renewals)

Julian Turner, Chief Executive, Electric Word plc

 

10.50 - 11.15 COFFEE

 

11.15 - 11.35
SITE LICENCE MODELS

• The most profitable model in town; the rise of centralised procurement; negotiating price around value; who will do your selling?

Richard Londesborough, Chief Executive, Business Monitor International

11.35 - 12.15
WEB 2.0 & BEYOND

• How e-marketing is developing as a business development model for b2b publishers, and its place in the overall marketing mix
  • Email content rules
  • How much promo is too much – getting the right balance
  • List maintenance tactics
  • Great ways to test concepts
  • Financial metrics for email lists

Wayne Cooper, Managing Director, Greenhaven Partners

 12.15 - 12.45

SALES CULTURE, LEADERSHIP & PERFORMANCE

• Develop sales and telemarketing teams to win higher-value business, and galvanise your company's overall performance
  • Sales account management ‘vs’ telemarketing. Why getting the structure right can make all the difference
  • Motivating and energising the team. How focusing your team can transform your business
  • 10 top tips and quick wins to take away and action today

Steven Voss, Strategic Publishing Consultant, on behalf of Melcrum Publishing

 

12.45 - 13.00

QUESTIONS (15 mins) and lunch

It's only £129 to attend for SIPA members (£179 for non-members).

Book a place for yourself or a member of your team by contacting Karen Hindle.

There's a good networking lunch afterwards where we might stretch to more than weevil ridden ship's biscuits...

Rory Brown, Incisive Media.

P.S. If you want to get your pirate name - go here

Comments

[Robin Crumby]

Is that a threat or a promise that you'll be in full pirate garb? Parrot an'all?

After Jonathan and Julian threatened to bring their Tina Turner CD to the SIPA awards ceremony and 'get dressed' up, you just never know...

Robin.

[Rory Brown]

Sounds like mutinous talk Mr. Crumby...