Ahoy - your attention please!

In spite of it being 'Talk Like a Pirate Day' I am going to refrain from pirate speak. Instead I just wanted to point out that there is a fantastic SIPA half day meeting taking place next Wednesday (24th September). The title is "Building New Business Models" & we have a star-studded line up of speakers. See below:

09.30 - 10.10
INTERNATIONALISING YOUR BUSINESS IN HIGH GROWTH EMERGING MARKETS

• Introduction

Jonathan Feroze, Managing Director, Business Monitor International

• The big-company perspective
  - Emerging markets sweet and sour: selecting markets to enter
  - Staffing up in the emerging markets;  dealing with recruiting and retention
  - The competitor landscape; one is never alone
  - Building a local market from abroad
  James Hammond, ISI Emerging Markets, Euromoney

10.10 - 10.50
PROFITABLE SUBSCRIPTION MODELS

• The virtues of subscription models (including ROI, life-time value, renewals)

Julian Turner, Chief Executive, Electric Word plc

 

10.50 - 11.15 COFFEE

 

11.15 - 11.35
SITE LICENCE MODELS

• The most profitable model in town; the rise of centralised procurement; negotiating price around value; who will do your selling?

Richard Londesborough, Chief Executive, Business Monitor International

11.35 - 12.15
WEB 2.0 & BEYOND

• How e-marketing is developing as a business development model for b2b publishers, and its place in the overall marketing mix
  • Email content rules
  • How much promo is too much – getting the right balance
  • List maintenance tactics
  • Great ways to test concepts
  • Financial metrics for email lists

Wayne Cooper, Managing Director, Greenhaven Partners

 12.15 - 12.45

SALES CULTURE, LEADERSHIP & PERFORMANCE

• Develop sales and telemarketing teams to win higher-value business, and galvanise your company's overall performance
  • Sales account management ‘vs’ telemarketing. Why getting the structure right can make all the difference
  • Motivating and energising the team. How focusing your team can transform your business
  • 10 top tips and quick wins to take away and action today

Steven Voss, Strategic Publishing Consultant, on behalf of Melcrum Publishing

 

12.45 - 13.00

QUESTIONS (15 mins) and lunch

It's only £129 to attend for SIPA members (£179 for non-members).

Book a place for yourself or a member of your team by contacting Karen Hindle.

There's a good networking lunch afterwards where we might stretch to more than weevil ridden ship's biscuits...

Rory Brown, Incisive Media.

P.S. If you want to get your pirate name - go here