Welcome back & happy new year to all SIPA members.
Before Christmas we sent out a quick survey asking about the state of the specialist publishing industry and the main issues that you are interested in learning more about. Thank you to everyone who responded.
I wanted to quickly share the results here and also tell you about how your committee has responded with our draft series of events for the first half of 2009 - dates to get in the diary.
The topics which you ranked as being of most interest were:
1) Landing page optimisation
2) Developing new revenue streams
3) Driving traffic to your site
4) Lead generation models
5) Search engine marketing
6) Monetising online communities / membership websites
On the principle that you asked for it - here it is I am pleased to announce the following events and dates (some are provisional):
Tuesday 24 February 2009: Monetising Online Communities and building memberships
A half day workshop, full of case studies from companies who have built thriving online communities. Chaired by Robin Crumby of Melcrum Publishing. Central London, venue tbc
A half day workshop, full of case studies from companies who have built thriving online communities. Chaired by Robin Crumby of Melcrum Publishing. Central London, venue tbc
March 2009: Online Marketing Conference
A full day conference, updating you with practical case studies on key areas such as building effective landing pages, increasing your revenue through search, online lead generation, driving traffic to your website, building new revenue streams, and other key topics. Chaired by Emma Rogers of Electric Word plc. Central London, date and venue tbc.
A full day conference, updating you with practical case studies on key areas such as building effective landing pages, increasing your revenue through search, online lead generation, driving traffic to your website, building new revenue streams, and other key topics. Chaired by Emma Rogers of Electric Word plc. Central London, date and venue tbc.
April 2009: Fundamentals of Subscription Marketing
A full-day intensive training course aimed at marketers new to publishing, or publishers who want to know more about marketing. Also ideal as a refresher course. Run by Julian Turner, Electric Word plc. Central London, date and venue tbc.
A full-day intensive training course aimed at marketers new to publishing, or publishers who want to know more about marketing. Also ideal as a refresher course. Run by Julian Turner, Electric Word plc. Central London, date and venue tbc.
5 May 2009: SIPA’s Profitable Subscriptions Copywriting Masterclass
This one day course, prepared by and presented by Andy Maslen exclusively for SIPA members, will give your marketing and sales teams a refresher on the principles – and practice – of great subscriptions copywriting. You’ll hear how to research your reader and plan your copy, how to use tone of voice and use the right style, and edit and check your work. Central London, venue tbc.
This one day course, prepared by and presented by Andy Maslen exclusively for SIPA members, will give your marketing and sales teams a refresher on the principles – and practice – of great subscriptions copywriting. You’ll hear how to research your reader and plan your copy, how to use tone of voice and use the right style, and edit and check your work. Central London, venue tbc.
7-8 July 2009: SIPA UK 15th Annual Congress and Exhibition
7 July – two round tables, one in the morning and one in the afternoon, aimed at publishers and business owners, and senior marketers. The ideal place to share your experiences and network with others in the same position as you. The Tower Hotel, London, E1
8 July – The main conference and exhibition. A packed day of round tables, practical case studies and presentations on print and online publishing from knowledgeable guest speakers. Plus the chance to browse our exhibition of relevant products and services. The Tower Hotel, London, E1
7 July – two round tables, one in the morning and one in the afternoon, aimed at publishers and business owners, and senior marketers. The ideal place to share your experiences and network with others in the same position as you. The Tower Hotel, London, E1
8 July – The main conference and exhibition. A packed day of round tables, practical case studies and presentations on print and online publishing from knowledgeable guest speakers. Plus the chance to browse our exhibition of relevant products and services. The Tower Hotel, London, E1
Thanks to all the committee for their hard work in putting on these events. If you want further information, to help out or volunteer to speak please contact Karen Hindle at uksipa@btconnect.com
You can keep in touch at www.sipauk.com. I wish you a successful 2009 and look forward to seeing you at one of the events soon.
Rory Brown, Chairman, UK SIPA
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